I recently reached out on Facebook/Twitter to see how people felt about getting emails from businesses. The response was overwhelming and exactly what I expected. Just like any other piece of content, it was welcomed if it provided value. We've all woken up on a Monday morning to hundreds of "spam" emails trying to sell us something. If that's your definition of email marketing, then yes, email marketing is completely dead. With email providers like Gmail, which filter through the mess of your inbox, your digital direct mail piece will never survive the journey to its sender. The days of buying lists and sending out mass blasts are over (PLEASE), but people still want value.