Blog

Is Email Marketing Dead? Depends...

Posted by Logan Draper on Feb 22, 2017 5:15:58 PM

 

I recently reached out on Facebook/Twitter to see how people felt about getting emails from businesses. The response was overwhelming and exactly what I expected.  Just like any other piece of content, it was welcomed if it provided value.  We've all woken up on a Monday morning to hundreds of "spam" emails trying to sell us something.  If that's your definition of email marketing, then yes, email marketing is completely dead. With email providers like Gmail, which filter through the mess of your inbox, your digital direct mail piece will never survive the journey to its sender.  The days of buying lists and sending out mass blasts are over (PLEASE), but people still want value.  

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Topics: digital marketing, Marketing, Email Marketing

7 Irresistible Content Offer Elements that Attract Online Sales Leads

Posted by Jared Vann on Feb 20, 2017 4:20:56 PM

 

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.

 

When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern.

 

Why do these elements work? Because they trigger a psychological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible content offers that attract sales leads? Glad you asked....

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Topics: digital marketing, Marketing

How a 23-Year-Old Made Grammy History Without Selling Any Albums

Posted by Jared Vann on Feb 13, 2017 3:42:59 PM

 

"I honestly believe if you put effort into something and you execute properly, you don’t necessarily have to go through the traditional ways."

- Chance the Rapper

 

Chance the Rapper gives away his music for free. His mixtape, which just won Rap Album of the Year at the Grammys, is free. He doesn't sell singles off his mixtapes; they're free. In fact, every single piece of music he's ever released is 100% free.

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Topics: digital marketing

Growth-Driven Design: The Change In How Websites Should Be Built

Posted by Logan Draper on Feb 6, 2017 3:00:00 PM

 

Over the last few years I have been a part of numerous website projects.  Some went well, and some fell apart at the seams, but no matter the project, one thing was always the same: it took a lot of time, money, and sleepless nights.  I was always frustrated at why this kept happening.  Why does designing a website have to be such a complex process that never quite results in the end product we had wished for.  On our journey to find out how to make this broken process better, we realized we had been looking at the website design process wrong the whole time.  Why invest the big bucks up front and guess at what you think your visitors want when you can let them tell you themselves?  This new process is called Growth-Driven Design, and it turns your website into a data-driven, lead-generation machine.  

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Topics: Website, digital marketing, Goals

Feeling Young Again: HubSpot awards 34 year-old DesignWorks Group "Rookie of the Year -  North America"

Posted by Aaron Rask on Nov 16, 2016 4:54:31 PM
 
If DesignWorks was a person, we would be at the age when baby boomers start telling us, "you're still young;" making youth a relative term as opposed to a set time in our life while completely failing to minimize the fact that time marches on regardless of our perception. Are we old? Not necessarily. Are we young? Compared to the seemingly endless number of new digital marketing agencies that open their doors every year,  I think it's safe to say we've grown out of our training wheels. 
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Topics: teamwork, HubSpot

How to Set Your Marketing Goals

Posted by Logan Draper on Nov 14, 2016 7:19:00 PM

 

We all want to grow and reach new people, but how?  Most people start with the platform or method before even defining what they are trying to accomplish.  Your goals should determine how and where you market, so how do you set good quality marketing goals?  We use SMART goals.  SMART Goals are goals that are Specific, Measurable, Attainable, Relevant, and Timely.  Here is a FREE template to help narrow down the focus on your goals!

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Topics: teamwork, Marketing, Goals

DesignWorks Wins HubSpot's 2016 Rookie of the Year Award

Posted by Logan Draper on Nov 9, 2016 7:36:54 PM

 

 

 

HubSpot has offically announced that DesignWorks Group has won the North American Rookie of the Year Award.

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Topics: HubSpot

INBOUND Day Two: Tuesday, November 8, 2016

Posted by Jared Vann on Nov 9, 2016 9:20:46 AM

 

Right now I’m typing this in an incredible room 30 minutes prior to Inbound 2016 kicking off. When I say incredible, I mean the type of incredible that is defined by recognizable excellence. Quality takes time, effort, perseverance, passion, and attention to detail. This is what quality looks like. Quality causes someone to marvel at something which otherwise would be ordinary.

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INBOUND Day One: Monday, November 7, 2016

Posted by Jared Vann on Nov 7, 2016 10:28:28 PM

 

It was an early morning, sleep punctuated by a blinding light shown right into my eyes at 4:45 a.m., Logan’s iPhone flashlight, his version of a wake up call. 

 

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6 Ways To Be More Productive At Work

Posted by Katie Knapp on Oct 13, 2016 8:54:00 AM

 

Pinterest, Twitter and Facebook, Oh My!  

Staying productive at work can be a bit of a task with all of these distractions nowadays! Technology is awesome...maybe a little too awesome sometimes! We have created a list of six ways you can stay on task at work and accomplish all that you set out to do! Being productive at work is more than just getting your work done, it helps from blending your work and home life. When you don't finish something at work you tend to take that daunting task home with you and it keeps you up at night. Let us help you fix that!

 

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Topics: teamwork, productivity, work