Last night, the Cleveland Indians set a new American League record for consecutive games won by notching their 21st straight win. That's incredible.
The only equally, if not more, impressive run I can think of is the wiffle ball streak Logan and I went on from 2008 to 2012. Now that I think about it, I guess our streak never ceased; life just happened and wiffle ball was left behind along with a historic 57 game win streak by the duo of Logan Draper and Jared Vann,the most dynamic tandem to ever grace neighborhood backyards. Though much of our history has become folklore in today's wiffle ball communities, there's evidence that the reenactments and stories told in backyards across the country are rooted in reality: old wiffle balls half buried in the ground on the other side of fences, dead spots on lawns in the shape of feet, and dogs that suddenly stop what they're doing at the sound of plastic hitting plastic.
Because I probably can't come up with 57 points for this blog, here are 21 ways, in honor of Cleveland's win streak, to help your small business grow.
1. Start a business page on all social platforms
• Facebook, Instagram, Twitter, LinkedIn, YouTube, Google+, etc.
2. Ensure you're listed correctly across platforms
• Find out how effective your listings are here.
3. Start a blog
• Write educational content that a potential customer would find helpful when they're searching for a solution to their problem.
4. Start using Facebook Live
• Challenge yourself to do things that may not feel comfortable. As far as engagement numbers, Facebook Live will give you one of the biggest bangs for your buck.
5. Grow your contacts list
• Here are some simple, yet effective ways to grow your list.
6. Create original content
• Content creation is HUGE. If you're struggling to come up with ideas, this might help.
7. Respond to your customers/fans/followers
• Your followers on social media are human. Remember that. They expect to be heard and responded to.
• Webinars are fairly easy to put together and they'll let you know who has an increased interest in your business.
9. Define your audience (personas)
• Knowing who your audience is will make your content creation easier. This is a good place to start.
10. Create SMART goals
• Your goals will guide your marketing efforts. Make the specific, measurable, attainable, relevant, and time-based (SMART)
11. Track your competition
• Always keep an eye on your competition. If they fail to meet the expectation of a customer, you can be there.
12. Rank for keywords
• Buying your way to the top of Google won't work forever. Once you stop paying, you're going to lose your spot. Ranking for keywords takes time, but it's the thing businesses who paid to be on the top of Google wish they would've invested the time in.
13. Tell a story
• People love stories. They create an emotional connection between your business and customers.
14. Be patient and persistent
• Effective marketing takes time. When you feel like what you're doing is useless, don't quit.
15. Seek education
• If you're in charge of marketing your business, continually seek education. The marketing world is constantly changing and you need to be able to keep up.
16. Don't fear failure
• Failure will undoubtedly happen at some point. Don't let it deter you. Learn your lesson and move on.
17. Give away resources related to your business in exchange for contact information
• This is a great way to grow your contact list. Make people fill out forms before they can download your resources.
18. Monitor what people are saying about your business/industry
• You're going to want to know the good, the bad, and the ugly. Without knowing, you might stop doing the good and continue doing the bad.
19. Start moving marketing budget from traditional avenues to digital avenues
• This might be scary, but I promise it's for your benefit.
20. Share the knowledge you have about your industry
• People are going to have questions that relate to your business. Wouldn't it be great if you could be the answer for them? I'm sure that would be endearing to them.
21. Address pain points that people have relating to your industry
• Almost the same as #20. Use the monitoring you've done to compile common pain points people have related to your industry. Then, address them in a blog, social post, video, etc.
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