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How to Set Your Marketing Goals

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We all want to grow and reach new people, but how?  Most people start with the platform or method before even defining what they are trying to accomplish.  Your goals should determine how and where you market, so how do you set good quality marketing goals?  We use SMART goals.  SMART Goals are goals that are Specific, Measurable, Attainable, Relevant, and Timely.  Here is a FREE template to help narrow down the focus on your goals!

 

Be specific:

Though wanting to grow your business is the vision, it doesn't make for a good marketing goal.  Where do you want to grow?  With who?   The more narrowed down and specific your goals are the better you can use your resources to accomplish it!

 

Questions to ask:

What's the goal?

Why is this goal important?

Who do I need to accomplish this goal?

 

Measurable, Meaningful, and Manageable

Too many times we narrow down our vision to a goal but don't put a real measurable number to it.  If you want to increase website traffic, by how much?  Putting a tangible marker on your goal will allow you to not only meet the goal but measure your progress along the way!

 

Questions to ask:

What's the real number for this goal?

How will I know that it's been accomplished?

 

Are they Attainable?

This is one I struggle most with, because I believe anything is possible (Kevin Garnett voice). 

 

Though this goal should stretch you and take work, it shouldn't be impossible or unreachable.  

 

Questions to ask:

How realistic is this goal based on past growth?

How can I accomplish this goal?

 

Be Relevant

Understanding why you chose this goal will help you and your team better understand the weight of your mission.  You don't need a goal just to have a goal.

 

Questions to ask:

Is this goal worth out time?

Does this help meet your needs?

Is this the right time?

 

 

What's the Timetable?

Put a date on it and write it everywhere.  Celebrate small victories and big steps towards completing your goal.

 

Questions to ask:

 When do I want to see this goal met?

What do I need to be doing now?

What do I need to be doing in 6 weeks? 6 months?

 

 

Download this FREE Marketing Goals Template to narrow down your vision and determine your best direction for marketing! 

 Download Your FREE Marketing Goals Template

 

 

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