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State of Inbound 2017 Report

Today is the big release of the State of Inbound 2017 Report!  You may be wondering, "what is Inbound marketing?," or why should I even care?  Below are some quick business, sales, and marketing stats that should show you why inbound marketing has changed the game.

Business:

Only 22% of all respondents say their organization's sales and marketing relationship is tightly aligned.

68% of inbound marketers believe their organization's marketing strategy is effective, compared to 48% of outbound marketers.

Only 12% of marketers say outbound marketing has a better ROI than inbound marketing.

Future of Inbound:

46% of marketers plan to add Facebook video to their content distribution strategy in the next 12 months, up 7% from last year.

55% of marketers say their top priority over the next 12 months is growing traffic on their website.

24% of marketers plan to add messaging apps to their content distribution strategy in the next 12 months, up 4% from last year.

Marketing:

70% of marketers say their top priority over the next 12 months is converting contacts/leads to customers.

63% of marketers say their top challenge is generating traffic and leads.

Sales:

71% of salespeople say their top priority is closing more deals.

38% of salespeople say getting a response from prospects is more difficult than two to three years ago.

38% of salespeople say they struggle most with prospecting.

soi2017report

Concerned about if your business can keep up with the changes in inbound marketing and sales? Talk to us. We help businesses just like yours generate more leads and sales with inbound marketing. 

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