Last time we went over some types of video you can use in a digital marketing campaign, but what good is that if you don’t know where to post your videos? Well, there’s no need to worry. As you can probably tell by the title of this article, that’s exactly what we’re talking about.
You have no shortage of options when it comes to where you should post your video. Each one will have its advantages and disadvantages. I recommend using a few different ones, that way you can gauge what sort of response you’re receiving on each one.
YouTube - Still the king when it comes to video, YouTube is even considered the second most popular search engine on the Internet. Other similar, but smaller, video hosting platforms include Wistia, Vimeo, and a whole lot more.
Facebook - Over the past few years, Facebook has begun creeping in on the king and now has a decent chunk of the online video market, which makes sense considering the amount of time people spend on the social network.
Instagram/Vine/SnapChat – Incredibly popular, these platforms exclusively feature short-form video and when used correctly can be extremely effective in spreading a message. Each platform varies the length of video you’re able to record and on SnapChat your videos only last 24 hours before they’re deleted.
Your Own Website - All of the previous platforms are great, and YOU NEED TO BE TAKING ADVANTAGE OF THEM. But there is a downside; you have to play by their rules. Each platform has it’s own disadvantage so do your research before you start. One way to get around that is to host your videos on your own website. You won’t have to worry about the digital overlords, and you can even use it as a way to drive traffic to your site.