When you think of advertising what comes to mind? If you’re like me, it’s commercials… as in, television commercials. That wouldn’t surprise anyone who knows me (TV was my life long before I started wo
rking in the industry over 8 years ago). Now, we live in a time where the traditional television commercial industry is more unstable than it has been in half a century, more on that here, but that doesn’t mean videos are dead. In fact, videos are still as popular as ever, just in a different medium – THE INTERNET.
That’s right, people use it for more than just Facebook (although that can be useful too). In fact, some estimates have video content making up as much as79% of Internet traffic.
So how can you grab a slice of this video pie? Sit back, relax, and let me give you some ideas.
1. Pay To Promote
Sure, it’s the most obvious way to get more eyeballs but it can also be extremely effective. Places like Facebook and YouTube can be great ways to spread your message, letting you target specific demographics, and boosting your followers and engagement. But this does require you to splash a little cash.
Forgive the exclamation point but keywords are important. This one applies more toward YouTube, but using the right keywords and tags can make a world of difference in how many people see your video. Be specific, be broad, just remember that the more keywords your video uses the more likely it is to pop up in somebody’s video search.
3. Closed Caption/Subtitle/Transcribe Your Video
Whether you transcribe the copy of your video in description column or you use one of YouTube’s several ways to add subtitles and closed captions, there’s no doubt that doing so will open your video up to much larger audience. Not just because more people can receive your message, but doing this will actually boost your SEO and, in turn, your views.
4. HAVE GOOD CONTENT
In a just world I wouldn’t even have to mention this, but you’d be surprised how many people think having a video is the same as having a good video. For the record, I’m putting the “so bad they’re good” videos in the good category because I love them (Thank you Texas Law Hawk). That aside, there is nothing that will help your video more than having a quality idea turned into a quality script with interesting and relevant content shot by quality videographers and edited by people who know what they’re doing. Putting out embarrassing media isn’t a good way to convince people that you know what you’re doing.
These are just a few of the ways that you can help your video’s reach out on the interwebs. Make sure you check back often for more helpful tips.