Storytelling is an important aspect of branding and marketing your company. People want to know who you are, what you do, and why you do what you do. Without a story, there's going to be something important missing in your audience: an emotional connection.

This week, we sat down with the President and CEO of the North Texas Area United Way to discuss storytelling in the nonprofit world. What we realized was, storytelling might just be even more important for nonprofit organizations.

Watch and listen to discussion with Matt Yell, President/CEO of the North Texas Area United Way, below. 

We also sat down with Brendan Bell, who is running for the Wichita Falls City Council at Large position, to talk about using your platform to benefit those around you.

If you enjoy what you're hearing in the Modern Mad Men podcast, please leave us a review on iTunes! 

Using Storytelling to Build a Nonprofit

Matt Yell is the President and CEO of the North Texas Area United Area. In this episode, we talk about the power of storytelling for nonprofits, overcoming mistrust, and a little Texas Rangers and Dallas Cowboys.

You can learn more about the North Texas Area United Way here: ntauw.org/

If you want to donate, you can do that here: ntauw.org/donate/

Using Your Platform to Benefit a City

In this episode, we sit down with Wichita Falls City Councilor At Large candidate, Brendan Bell. We talk about vision for the city, investing in the future, taking chances, and then Brendan tells one of the all-time greatest stories you'll ever hear.

You can watch the video of Brendan's story here: www.youtube.com/watch?v=mIgvEGGk430

Keep up with Brendan's city council race here: www.facebook.com/VoteBrendanBell/

Thank you to everyone who has watched, listened, or given us feedback! 

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