Weekly Drinks & Thinks - May 26, 2017

Every week, a majority of the DesignWorks digital team gets together on Friday morning to talk about news they found important or interesting that week, tips & tricks we think can be helpful to clients and prospects, a couple jokes, and enjoy a cup of whatever feels right for a Friday morning. We can linger on certain topics for a while, so "Drinks & Thinks" is a boiled down version for you to enjoy.

Weekly Theme:

Where are you getting your inspiration for digital marketing? It's easy to get stuck, banging your head against the wall, trying to come up with new and inventive ways to promote your presence. Sometimes, looking at others in your industry can breathe new life into what you're posting and reveal some overall trends you need to be following. Even better, look at industries tangential to your own and see what's doing well. Can successful themes be reinvented into something impactful for your industry/business?

It's important to clarify what I'm not saying. What I'm not saying is to go find a page you like, copy everything but replace it with your own branding, and then launch a copy-cat campaign.

What I am saying is stay inspired. You either have to dig deeper or search farther to find more people to follow your brand. Either way, find new and better ways to do so. Pretty soon, it'll be your page others are looking to for inspiration.

To-Do: Every week, find 1-3 new pages/streams/threads to follow on social media that you find interesting for different reasons. They should make you laugh, think, analyze, etc. They should also represent different points of view, such as; influencers, companies, parody accounts, celebrities, etc.