Telling a story is a HUGE part of successful marketing campaigns; but, sometimes it can be hard to develop a story thoroughly enough to impact the audience. That's okay, because there are inspirations that can kickstart story ideas all around you. Give these 10 podcasts a listen to help yourself drum up some ideas that will leave an emotional impact on your audience.

1. This American Life

To help you empathize with everyday people and understand beliefs from a perspective that might differ from your's. 

2. Serial

To challenge your attention to detail and organization of data.

3. S-Town

 To help you construct memorable settings and characters.

4. Snap Judgment

To help you develop stories from the mundane and extraordinary.

5. Radiolab

 To make you wonder.

6. The Moth

To help you develop a live storytelling voice. 

7. Revisionist History

 To help you form new ideas based on the past.

8. Crimetown

To prompt you to dig deeper into the stories you've heard.

9. Criminal

To help you understand how setting and character are intertwined.

10. Embedded 

To help you humanize current events.

Check out these 10 podcasts and spruce up your marketing campaign by telling a compelling story. You'll know if your story is compelling or not based on the amount of engagement and leads you are getting in return. Also, we're huge podcast fans, so comment with any podcasts you recommend!

For more strategies on how to generate leads for your business, you can download our free ebook, The 30 Greatest Lead Generation Tips, Tricks & Ideas!