There are 1.86 billion monthly active Facebook users worldwide. Of these 1.86 billion people, 1.23 billion log onto Facebook every day. Those are HUGE numbers! But, there are a few seemingly less significant stats that should grab your attention as a marketer: five new profiles are created every second, average time spent on Facebook is 20 minutes per visit, and over 4.75 billion pieces of content are shared daily.

These stats should make it crystal clear, you NEED to incorporate Facebook ads into your marketing strategy. But how do you get your ads seen in the 20 minutes that a user is on Facebook when there are billions of pieces of content competing with them? One way is to daypart your ads. I'll make this short because your 20 minute timer just started...

What is dayparting?

Simply put, dayparting is scheduling your ads to run only at specific times on specific days. 

How to daypart Facebook ads:

The dayparting feature is only available in Power Editor right now.

• Set up your campaign and then navigate to the ad set level of the campaign.
• Scroll down to the "Budget & Schedule" section.
• Set budget to lifetime budget (dayparting will not work with a daily budget). 
• Under "ad scheduling," select "run ads on a schedule."
• Manually select the times and days you want your ads to run.

How to choose the best times to run ads:

Use your page's Facebook Insights to choose the best times to run your ads. If you go to the "posts" section of your insights, you will find what time and what day most of your fans are online.

That's it, it's that easy! Dayparting your ads allows you to spend your ad budget more efficiently and maximize your results!

Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which networks should you pay attention to? Where do you even start? In this ebook, How to Monitor Social Media in 10 Minutes a Day, we'll answer these questions!

 

 

Also, learn why your marketing strategies need to evolve with time!